On the eve of the World Cup in Qatar, Canadian Soccer announced a multi-year sponsorship deal with the Canadian Imperial Bank of Commerce that includes Canadian national teams, the Canadian Premier League and underground soccer.
The deal will see the CIBC logo on the men’s, women’s and semi-national teams’ training uniforms, as well as being “emphasized” at Canada Soccer House in Doha.
The CIBC logo became the lead jersey sponsor for Vancouver FC, a new addition to the CPL, and will serve as the sleeve sponsor for other CPL teams.
Soccer Canada general secretary Earl Cochran called the deal “historic and significant,” citing the level of investment “across the sport.”
Under a separate agreement that dates to 2018, Canada Soccer Business represents all corporate partnerships and broadcast rights for the men’s and women’s national team programs as well as all commercial assets of the CPL, including each club partnership and media assets. .
Canadian Soccer receives an annual payment from the Canadian soccer business. Cochrane declined to elaborate on whether Canadian Soccer will receive additional money from the new sponsorship deal.
“We don’t get into the details of contracts or relationships that we have with our partners or our agents or brokers,” Cochran said in an interview. “I would just say that the investment is significant – in that it will have a profound impact on the sport across the country and all the way from entry to the game to the top of the pyramid. Our national team program.
Soccer Canada president Nick Bontis said there is an opportunity to “enhance the relationship” with Canada Soccer’s business deal through sports gambling and “hard liquor” avenues that did not exist when the deal was signed.
“We believe there is a tremendous amount of commercial growth if we open up these two categories for both Canada Soccer and our partners to generate revenue within the organization,” he said on “Behind the Bench” on Wednesday. National Soccer Coaches Association of Canada (NSCAC).
Asked if the CIBC deal would help efforts to launch a domestic women’s pro league, Cochran said only: “It will have an impact on the whole sport.”
CIBC also became the title sponsor of Canada Soccer’s Active Start Soccer Fest, a national youth development program aimed at children under the age of 12.
“The entire Canadian soccer ecosystem will directly benefit from CIBC’s investment,” said Mark Noonan, who doubles as CPL commissioner and CEO of Canadian Soccer Business.
Canada Soccer partnered with Bank of Montreal from 2009 to 2014.