MADRID (AP) — The Spanish league is set to announce a new joint venture Tuesday to expand its reach in the Middle East, North Africa and the Indian subcontinent, continuing to grow internationally and the Premier League. Reduces gaps.
The deal is expected to generate 3 billion euros ($2.9 billion) in revenue and will coincide with the league helping entertainment group Reliant Sports promote soccer and the league in North America, a source close to the deal said. told the Associated Press. .
The Spanish league will have a 50-50 stake in a 15-year joint venture with multinational sports and gaming organization Galaxy Racer, which specializes in the region, the source told the AP on condition of anonymity because the deal is not official. Not announced. .
The league wants to significantly increase the presence of its clubs and Spanish football in this “strategic part of the world”. The aim is to target a younger audience in a region with 1.3 billion people under the age of 30.
The Spanish league said it is already one of the most popular leagues in the region. Dubai was the first international office the league opened back in 2013.
Germany has not broadcast in the region recently, and the Italian league has limited distribution in the region, the new company’s backers said.
A 15-year deal signed in 2018 with Relevent, co-founded by Miami Dolphins owner Stephen Ross, included an agreement to play regular-season games in the U.S., but the league has yet to do so due to challenges. Some clubs are involved. and the Spanish Football Federation.
The Spanish league signed a multi-year deal in August to have video game company EA Sports as its title sponsor starting next season.